Imagine finding a photo of your grandfather on a picture-perfect white sandy beach, panama hat on his head, drink in his hand and a large hotel tower looming in the background. The handwritten caption on the back of the print says ‘our first trip to Aruba, June 1965.’ The drink, an Aruba Ariba, is ingrained in your memory by your grandfather’s continued retelling of his and your grandmother’s many vacations to the island. For many American travelers, that historic image of Aruba is still the default.